How To Create Your Personal Brand Visibility Strategy
In this day and age it should be easy to create visibility for your personal brand, right? There are so many social media avenues available at little or no cost that getting your brand out there and making it as visible as possible should be a piece of cake, right? Unfortunately everyone else feels this way too and if you don’t have a clear brand visibility strategy your brand will drown in the sea of virtual content.
"The difference that makes the difference.”
Gregory Bateson, an English anthropologist is credited with this phrase. He was talking about information and how it can affect things. What information can we know that will completely change the situation/experiment/culture?
The subtle difference that makes a huge difference.
I spent a weekend at Brandon Hawk's YouTraining and after our first day - and a lot of crying - the thing that shook me to the core was this simple sentence: YOU ARE GREATER THAN YOUR RESULTS.
As it sunk in, my head started to spin. "But that's my identity. My results. What I've built. That's who I am. How can that be true?" The tears started to well up in my eyes as this truth hit me like a kiss from a fist. Owwwwwwwww………
I hate the expression “Think Outside The Box"
I just… do. It’s one of those buzz phrases that just irks me to no end. It’s like nails on a chalkboard for me - mostly because I don’t like defining our thinking and in all actuality - if we thought inside boxes, we might find we are more creative, more organized and overall, more productive.
When I finished week 2 of the Ruby on the Beach Program, I remember it being so tough. Being in Bali? not so tough! But even with the gorgeous scenery, it can sometimes take a back seat to your computer screen when you are knee deep in a big concept and rapid learning.
While at coding bootcamp, my instructors, Bret, Trip and Daniel, got to talking as we sat in our van winding through the rice paddies of Bali. All impressive vets of the coding world, I like to listen as they chat because of their differing perspectives and brilliant banter.
One of them said something that stuck out to me as we were riding along - and it basically rolled around in my head for the rest of the ride. They had been talking about a new app they just heard about.
“Yeah, that’s what I like to call a solution looking for a problem.”
Someone once told me that they live by the motto "Always say yes." She said that when she was younger, she wouldn't jump on opportunities because she didn't feel prepared or was too shy. She overcame this and started living by this motto and the most magical things started appearing in her life.
It's also a motto I've taken to heart in life and in business. This doesn't mean that you should say yes to ridiculous or dangerous things, but it does mean that you should say yes to things that might be difficult, thrilling, challenging or intimidating.
What I really learned from that was to take opportunities, don’t waste them and certainly don’t give excuses not to take them.
A few years ago I was very close with someone whose father was a billionaire. He owned a healthcare company and then started investing and buying other healthcare companies. He was completely self-made, put in the work and was really, really successful.
I admired him so much, and the time I got to spend with him was always filled with learning moments for me.
He always had a way of making business seem so simple. I loved our conversations because nothing ever seemed too complex. He had a way of distilling everything down to the simplest concepts and dealt with all situations with the simplest logic. It was very inspiring.
