Being a “best kept secret” is the worst thing you can be in business.
But you already know that.
Are you ready to be known?
You can’t get customers if people don’t know you exist. Amplifying your visibility, and getting known can be a struggle if you’ve never done it - but that’s what I’m here for.
As seen in…
Let’s Do This
As a contributor to Forbes, I worked really hard on getting visibility to my column. In the last three years writing for them, I had over 16.5 million views to my pieces.
I’ve nailed down systems, syndication channels, and other methods of getting visibility to my column, and the proof is in the metrics.
Podcasts, Writing, Speaking…
The more visibility you get to your personal brand or business, the more likely you will be asked to give expert interviews, be a guest on podcasts, speak on panels, keynote events, and more.
That leads to leads.
Customers. Clients. Gigs. Contracts.
When you get the opportunity to tell people, potentially millions of people, who you are and what you do - paying clients come looking for you.
Here’s The Best Part…
You don’t need a big PR firm, and you don’t need a huge budget.
You just need a strategy, and maybe some advice.
In my first year of business, I was able to secure placements in the WSJ, Forbes, AmexOpen, and lots of local press - simply by having a strategy, and knowing how to pitch.
Being a contributor myself, I get pitched upwards of 40 times a day. I’ve seen some really, really bad pitches and a few really great ones. So here’s what we’ll chat about on our call:
Insider tips on what makes a really great pitch (again, you can do this yourself, it’s not complicated!)
What contributors like myself are looking for when we cover someone
Why you should be ‘stalking with excellence’
What you need to do in order to be ready for more visibility
We’ll nail down what you want to be known for
We’ll discuss what you need to be doing daily to start increasing your visibility organically
Also, because it’s just you and I on the call (on the Zoom? on the screen? whatever…) I’ll be giving you strategic advice and direction on YOUR business. This isn’t a masterclass that you need to take my advice and try to bridge it to your specific business. We are literally going to be strategizing your specific situation.
If I have connections that will be helpful for you, I’ll make them
If I have suggestions that will be helpful for you, I’ll make them
If I have intro’s that will be helpful for you, I’ll make them
This is your strategy call and we’ll dive deep.
Disclaimer: this isn’t a strategy call to pitch me for my column, no no no. We’ll be talking about your overall strategy to amplify your visibility so that you can make that happen for years to come. Capishe?
Visibility = Credibility
If you’ve been wondering how to get featured in press, on podcasts, stages, etc., and find yourself frustrated - grab some time on my calendar.
Getting visibility to my company has been the single best driver of growth I’ve ever had.
This isn’t about building an audience, which is important (that’s a whole other strategy session!) it’s about being seen everywhere.
This isn’t about building a social media following either - it’s about building up the visibility opportunities that add to the credibility of you and your business.