How To Create Your Personal Brand Visibility Strategy
In this day and age it should be easy to create visibility for your personal brand, right? There are so many social media avenues available at little or no cost that getting your brand out there and making it as visible as possible should be a piece of cake, right? Unfortunately everyone else feels this way too and if you don’t have a clear brand visibility strategy your brand will drown in the sea of virtual content.
Do you find that your to do list just turns into a bunch of questions?
When I would start getting overwhelmed with work, in a fury I would do a huge brain dump on a legal pad. All of the things that I just had to get done in an effort to get it out of my head and organized. What ended up happening more often than not was that my to-do list would have more questions on it than to-dos.
To-dos are actions, not questions.
A few years ago I was asked to speak on a panel of female entrepreneurs to discuss our journey into the world of business ownership. At the same time, I had committed to what I called “The Year of No.”
As you guessed, the Year of No was about saying no to all of the ridiculous things that I had being saying yes to. Things that were sucking my time and attention or generally just made me grumpy: coffee dates, pick your brain dates, actual dates, no fun friends, networking events, listening to voicemails, and yes, EMAIL.
Being a curious person, I ask a million questions. A guy I used to date at dinner parties would say, "Stephanie's around here somewhere, you can't miss her - she's the one asking questions." It was a running joke.
The questions really never end. Some questions keep me awake at night, "does the Zero Point Field really exist?" and some are fleeting, "what would I look like with a shaved head?" and every question in between.
