How To Create Your Personal Brand Visibility Strategy
In this day and age it should be easy to create visibility for your personal brand, right? There are so many social media avenues available at little or no cost that getting your brand out there and making it as visible as possible should be a piece of cake, right? Unfortunately everyone else feels this way too and if you don’t have a clear brand visibility strategy your brand will drown in the sea of virtual content.
PR is desired for many reasons, but most of all, for credibility. However, on the visibility and exposure front, a standard PR campaign doesn’t always get the buzz that it deserves. Online publications are saturated, other businesses and personal brands are running their own PR campaigns, and trying to stand out amongst the noise can make a significant PR investment feel like it’s barely generating enough clicks or interests to provide an ROI.
Today’s children are three times more likely to aspire to be a YouTuber (29%) than an Astronaut (11%)—and plenty of them have already started working on it. When the pandemic accelerated everyone’s screen time, it also accelerated everyone’s need for connection online, since getting it offline wasn’t going to happen.
It all leads to one fact: getting noticed online is getting harder.
When Chic CEO was only 6 months old, we were featured in the Wall Street Journal and Forbes. It was exhilarating seeing our name and logo in such prestigious publications. We saw a huge spike in our web traffic, event attendance and email subscribers as a result of this press and we were addicted. This level of press isn’t as hard to come by as one might think, but before going after national press outlets, I think it’s best to get some traction in local publications and news outlets.
No one can do business with you if they don’t know you exist. In order for you to start making some traction in your business or to level up, you must invest in your personal branding, and work hard to get the word out. When Chic CEO was in its first year of business, I remember getting to a networking event after just leaving another and met a woman in the bar line - because #wine. We introduced ourselves and she said, “I see you everywhere.” It was the first time we had chatted, but she already knew Chic CEO. My business partner and I were on a mission, bound and determined to be seen.
How To Create Your Personal Brand Visibility Strategy
In this day and age it should be easy to create visibility for your personal brand, right? There are so many social media avenues available at little or no cost that getting your brand out there and making it as visible as possible should be a piece of cake, right? Unfortunately everyone else feels this way too and if you don’t have a clear brand visibility strategy your brand will drown in the sea of virtual content.
Recently, I was introduced to the behavioral psychology and economic work of Daniel Kahneman, Winner of the Nobel Prize in Economics, and I am now officially obsessed.
His most recent book, Thinking, Fast and Slow, eloquently describes his theories behind our decision making, noting the incredible amount of error our minds output everyday based upon the heuristics we've grown up with or that society has blessed us with.
